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A Day in the Life
A Glimpse into Retailing Specialty Coffee

The Sideshow
Selling the Accessories Circus

They Can Do It!
How Women Are Rebuilding Our Industry

Summiting Certification
Navigating the Landscape of Organic Branding

Tea Trek: Darjeeling
The Crown of West Bengal

2003 TOPS Winners
Honoring Excellence in Specialty Coffee Retailing


From the Publisher 
From the Editor 
Off Your Chest 
Unfiltered
The Whole Cup
by Sherri Johns

Techno-Jolt
by Terry Ziniewicz

Fresh Products
Fresh Faces
Fresh on the Scene
Show Calendar
Advertiser Index
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Down Goes the Tax on Specialty Coffee
In its rainy Northwestern corner of the United States, Seattle has long since
established itself as the specialty coffee capital of North America. Citizens
of the stimulated metropolis, however, have voted against a bill that would have
added 10 cents to the cost of their beloved espressos. An astounding two-to-one
vote defeated the tax, which was designed to fund pre-kindergarten programs and
raise teachers' wages. The tax would not have applied to regular coffee, tea and
cocoa drinks. Proponents of the tax estimated it would generate seven million
dollars in revenue annually. Those in the anti-tax camp argued it would take a
mighty toll on the specialty coffee industry. Many espresso devotees are adamant
about not forking over the extra pennies for their caffeine; they feel victimized,
singled out. Leading the protest was the JOLT coalition, which was funded by Starbucks,
the state restaurant association and the Greater Seattle Chamber of Commerce.
JOLT boasted an impressive roster of heavy hitters not surprisingly, as Starbucks,
the major financial shark in Seattle's murky java waters, stood to suffer the
most. Jeff Babcock of Zoka Coffee Roaster and Tea Co. took matters into his own
hands, rallying endlessly against the tax to national media and organizing anti-tax
marches around the city. Given the overwhelming number of protesters who turned
out for the events, and the countless news stories pertaining to the tax nationwide,
the tactic obviously worked.
World Tea Forum
The Tea Association of the United States of America presents the inaugural World
Tea Forum, a new effort to broaden the horizons and capabilities of the worldwide
specialty tea industry. The event, commencing in New York City, October 810 at
the New York Palace Hotel, will take place every other year while the traditional
tea convention holds court in the interim years. The Forum promises classes and
lectures designed to address all aspects of the industry. Outside of the classroom,
attendees will have opportunities to hob-nob with the industry's most renowned
luminaries, and with each other in a push toward the continued expansion of the
industry.
Keeping the Pace
The Australian Institute of Sport has concluded
a study that should please coffee drinkers and athletes alike. Coffee, according
to the study, can boost exercise stamina. The Australian researchers found that
a small dose of caffeine can extend an athlete's stamina by one third. The weight
of the study relies on caffeine's utilization of fat, rather than carbohydrate
sugars, as an energy source. The study also shows caffeine to be effective only
in small doses-one cup of coffee, for example. So that Stairmaster might not feel
so torturous after a cup, but don't expect to break any land distance records
by loading up on espresso.
Specialty Coffee Association of America Launches
cMembership
In its constant mission to further the specialty coffee industry, The Specialty
Coffee Association of America (SCAA), takes another step by tipping its hat to
the consumer connoisseur with the introduction of the cMembership Program. Consumers,
the backbone of the specialty coffee industry, have the power to provide retailers
and coffee experts with knowledgeable feedback about the specialty coffee world,
and the SCAA's support of that dialogue underscores the new program. The program
offers consumers who are deeply interested in specialty coffee the opportunity
to acquire information from expert retailers and coffee professionals. The cMembership
Program is a clear sign that the organization continues to be bent on bridging
gaps in the specialty coffee industry.
For more information on the cMembership
Program, contact the SCAA at 562/624-4100 or visit the Web site, www.scaa.org
Spotlight on Signature Drinks
Photo by DJ Phalen
Barista:
DJ & Angela Phalen
Coffeehouse:
Angelinas
Location:
Watertown, South Dakota
Drink: The
Frozen South Dakotan
Contents: Torani
chocolate sauce, creme de cacao, caramel, creme de menthe, sweetened condensed
milk, half & half, espresso shot(s), ice, caramel flavored whipped cream, fresh
mint sprigs.
Preparation:
Place enough ice in a blender to ensure thorough slushiness.
Then add mocha chocolate sauce, creme de cacao, a jigger
of caramel, a hint of creme de menthe, sweetened
condensed milk, half & half, and espresso. Blend all ingredients until smooth,
and voila: caffeinated bliss.
The drink is then topped with caramel flavored
whipped cream and garnished with mint sprigs.
Inspiration: "The
inspiration for the Frozen South Dakotan came from the state's notorious weather.
This is precisely when everyone becomes a Frozen South Dakotan.
This wonderfully rich, cold drink reminds
South Dakotans that the steamy summer is short, and the winter is fast approaching.
We absolutely love this drink. It gets customers talking about coffee
and techniques more than any other!"
Send your photos of signature drinks along with a contact phone number to "Signatures,"
Fresh Cup Magazine,
PO Box 14827, Portland, OR 97293; or e-mail a high-resolution image to freshcup@freshcup.com
Baristi Unite!
The always lively specialty coffee scene in Portland, Ore., was elevated to a
pro-barista mecca during the Fresh Cup ROADSHOW Specialty Coffee and Tea Trade Show and Conference
September 1214, when two dedicated groups of barista enthusiasts came together
as SCAA-sanctioned groups for the first time.
The Barista Guild, which is similar in context and vision to the Roasters Guild, held an open meeting at Fresh Cup ROADSHOW and hosted a hoppin' party for baristi in an effort to promote the cause of the Barista Guild. North American baristi interested in the augmentation of specialty coffee preparation excellence and the critical role of the barista in the specialty coffee industry are encouraged to join up with the Guild, which will hold another meeting at Coffee Fest Seattle October 2426. For more information, contact Andy Cronin at andyc@batdorf.com.
Further, the newly-formed SCAA United States Barista Competition
Committee, met for an industrious day-long session to discuss promotion and standardization
of the various elements of competitions, from delegating new regional competitions
and endorsing nationwide Barista Jam Sessions, to regimenting judging and competition
practices, and organizing sponsorship opportunities. For more information, check
the SCAA's Web site (www.scaa.org)
for forthcoming information.
Tainted Tea?
Hao Shan Tea is not the newest and most supple green tea on the market. It's not
a rich amber-hued oolong, nor is it a spicy herbal tisane. Hao Shan Tea is the
name, in Chinese characters, that was written on packages ready for export from
the Philippines. But what the packages contained was far from specialty tea. Instead,
the bundles were filled with shabu
(methamphetamine hydrochloride), a stimulant that is the Eastern version of crystal
methamphetamine. The shabu was discovered in Parañaque City, a section of Manila,
when a house suspected to be a den for drug trafficking was raided. The owners
of the house were already under arrest for allegedly operating a shabu factory
in the town of Tanza in the Cavite province just across the Manila Bay. This discovery
is the latest in a series of crack-downs on drug trafficking in the Philippines,
but this occasion marks the first time the stimulant has been labeled as tea.
England Reviving Tea Time
In
an effort to steer young beer drinkers away from late night ballyhoo and tomfoolery,
the English parliament has recommended that more coffee shops stay open late to
counter the country's nighttime drinking culture. Parliamentary chairwoman Christine
Russel says, "British towns and cities focus their evening activities on young
people, but a successful renaissance depends on striking a balance between a good
night out for some and a good night's sleep for others." In a report issued by
Parliament, it is suggested that the nightlife merchants and community work with
local authorities to improve public transportation, discourage activities where
binge drinking occurs most, such as happy hours, and install more urinals along
the streets. For a country infamous for its pubs, the suggested change is a bold
decision. If it works, Britain's streets may be lined with blokes sipping joe,
not headed straight to the pub for a pint.
Starbucks Double Cross
Since the sixties, San Francisco has been a bastion of left-wing politics, anti-establishment
thinking and liberalism. Starbucks has gained a reputation as the antithesis of
that San Francisco mindset. So it should come as no surprise that 17 Starbucks
retail outlets in San Francisco's financial district were vandalized with spray-paint
and signs declaring the shops were out of business. At some stores, vandals went
so far as to spray a cloudy substance over the windows indicating abandonment,
and to hang "For Lease" signs expounding on corporate layoffs and downsizing efforts.
In the end, it was a minor setback for Big Green; all the coffee shops opened
the same day the vandalism was reported. But for radical San Franciscans, a small
victory was won, adding another page to the city's rich, liberalist history.
Guilty: Sentenced to Relaxation
In
Santa Fe, N.M., the old adage, "lock 'em up and throw away the key" might not
be as applicable as it may have once been. A new, more appropriate way to phrase
criminal sentencing might be, "sit 'em down and give 'em tea." Thanks to Municipal
Judge Frances Gellegos, offenders in the Santa Fe judicial system can now opt
to partake in an alternative sentencing program-tai chi classes, acupuncture and
schooling in Japanese tea service.
The program is designed to help offenders relax, especially
those with histories of violence. Each participant must pay $180 for the class,
but considering the fact that the other option is picking up trash, the fee might
not seem so bad. A 20-year-old offender told the Albuquerque
Journal tai chi has "given me time to reflect
on my actions. Just physically, I've been feeling more balanced." Another offender
involved in the alternative program says, "it just makes you really think twice
about your mistakes."
Instructor Mark De Francis, a doctor of Asian medicine, talks
to participants about exhibiting strength through means other than violence. Offenders-turned-students
sip tea containing kava kava, known for its relaxing properties, during meditation
phases. After all is said and done, the hope is that offenders will re-enter society
as thoughtful, meditative tea drinkers continuing on their path to enlightenment.
But this time, they won't be wearing handcuffs.
Brewing up some Unfiltered news? Send tips to Fresh
Cup Unfiltered,
PO Box 14827, Portland, OR 97293-0827, or e-mail your thoughts to freshcup@freshcup.com.

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