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Trade Secrets
Five Retailers Shed Light on Their Success
The
Micro- Chain Link
Branding, Community
and Quality
Green Nation
Mapping Sustainable Coffee in America
The Wage Wrangle
The Minimum Wage Debate 
India Gold
Coffee in a Land of Myths & Monsoons

Tending Tea
Developing a Successful Retail Training Program

Lemon
Myrtle
The Next "Best Thing"


Kid Tea
Designing a Child-Friendly Tea Menu


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The Whole Cup
The Crema Sutra of Espresso
By Sherri Johns

Perfect espresso doesn't come easily. It's a careful combination of technique
and timing, with a little artistic flair thrown in for good measure. When perfected,
it's a process that can produce an unparalleled specialty beverage. When botched,
it yields little more than a bitter, muddy brew. Unfortunately, well-made espresso
remains scarce in American coffeehouses, but often because of a simple, very correctable
mistake. So this month, I'm offering my top tips for helping every café operator
ensure not just a good shot, but a god shot.
Buy the Best-Quality Coffee Beans Available
You will ruin a cup of coffee before you even brew it if the beans are stale or
of inferior quality. This is easy to avoid, however-simply buy the best and roast
the best. Purchase beans from quality-minded importers or roasters, and be willing
to pay for that distinction. Remember, the final cup character relies on the proper
execution of a series of critical steps, but it all begins-and sometimes ends-with
the quality and freshness of the green coffee.
Clean the Hopper
Even the best beans can go bad when placed in a tainted grinder hopper. I have
often seen a plastic hopper with a ring of tainted oils deep enough to scratch
"wash me" in it. All bean oils go bad eventually, and quality beans placed in
a hopper coated with a thick oily film of tainted oils will spoil. At least once
a week, clean the hopper with a mild, unscented cleansing solution, and dry with
paper towels (a cloth will leave fibers). Side note: I've seen many baristi use
the hopper lid to catch grounds when dosing, only to insert them into the bean
hopper when replacing the large lid. Use the smaller dosing chamber lid only.
The large hopper lid will retain grounds because of the bean oil, and the grounds
can eventually mix with the beans and dull your grinder burrs.
Always House the Portafilter in the Group Head
Customer rule number one: Switch to bottled water if you order an espresso and
the barista has to rummage through drawers for a portafilter. Portafilters must
always be stored in the group head when not in use. The temperature maintained
in the group head helps preheat portafilters prior to their use. When not preheated
prior to actual brewing, portafilters can absorb up to 15 degrees Fahrenheit,
which means your espresso will brew at a lower temperature. Portafilters stored
on top of an espresso machine-even on the warming tray-will not suffice. Don't
believe me? Try touching them to see which is hotter-drawer storage, warming tray
or group head.
Use Proper Barware
Never serve me an espresso in a paper cup the size of Texas. Use proper barware
as it relates to your beverage and always preheat the cup if it is being prepared
for in-house consumption. Even the best espresso served in a 12-ounce paper cup
loses all of its precious crema and heat when consumed from an over-sized cup.
The inner walls of the cup are coated with a viscous substance that smells pretty
good, but there is nothing left to enter your mouth. Serve espresso in a four-ounce
paper cup or, better yet, a two- to three-ounce preheated demitasse. Can't meet
the minimum order for a paper cup with logo? Buy a few sleeves of blank stock
or one case from your local supplier. You should have these on hand anyway for
sampling.
Preheat the Demitasse
It's a good idea to run hot water from the Americano valve into the demitasse
to preheat the cup. Make sure to discard the water before brewing directly into
the cup. If you're worried about splashes and drips, balance the demitasse on
a shot glass. The portafilter spouts land directly in the cup without touching
the pooling espresso, keeping any droplets from escaping. Of course, the pour
should be slow and steady anyway.
Watch the Grind
The grinder is probably the most misunderstood component of espresso-making. Either
too coarse or too fine a grind will adversely impact extraction, so you must know
how and when to adjust. I worry when I see a barista wildly swinging the grinder
settings an inch or more to the right or left depending on the adjustment needed.
The basic rule of thumb is that espresso extraction should be between 20 and 30
seconds (25 is perfect). If a barista has the proper dose of coffee (seven to
nine grams per shot) in the portafilter and if he applies the correct tamping
pressure (30 to 50 pounds), the coffee should run to an ounce and a quarter per
shot within 20 to 30 seconds. Each notch or click on the grinding burr adjustment
collar will adjust the grind by approximately two seconds, either up or down.
Use Enough Coffee in the Portafilter
A dose of 14 to 18 grams of coffee for a double shot is ideal. Too light a dose
allows water to race around the basket and not achieve maximum flavor extraction.
You'll notice a soupy puck of grounds in the portafilter basket after brewing
with too little coffee. Too much creates excess spillage and waste.
Perfect Your Tamping
Improper tamping will result in either overextraction or underextraction. Strive
for 30 to 50 pounds of pressure. Not sure how to figure this out? Buy a scale,
place it on the counter and tamp into the portafilter directly on the scale. Practice
consistently until you achieve a tamp pressure in this range. And whatever you
do, never use the built-in tamper on a grinder. It is impossible to achieve a
30-pound tamp this way. Simply remove the built-in tamper and discard-you'll never
use it.
Use a Quality Hand Tamper
If you knock the portafilter rim with a tamper, the rim gets dinged and forms
divots. Once under pressure, this allows coffee to escape into a customer's cup
via the portafilter rim. The same holds true with a hand tamper. If its rim is
damaged, it will not create a firm coffee surface pack or tamp. The divots will
allow water to penetrate the espresso grounds faster than the coffee in the filter
basket that is evenly and firmly tamped. Yes, it is true, you can have an overextracted
and underextracted espresso from the same portafilter. A good tamper should be
durable, it should fit comfortably in the palm of the hand and it should perfectly
fit the diameter of the portafilter.
Lose the Grounds
Grounds in the bottom of a cup will be your customers' last impression. A quick
wipe of the portafilter rim and side flanges with a towel or your finger will
remove excess grounds that have not been tamped into the portafilter. If you still
see grounds in the bottom of the cup, it's a good bet that the filter baskets
or inserts need to be replaced. Those tiny holes eventually stretch from all the
pressure applied to them every day. Once they stretch, even correctly ground coffee
particles will slip through the holes and into the cup. As a test, take a new
filter basket and one from your machine. Compare the two inserts, side by side,
holding them up with a light in the background.
Clean Your Baskets
Brewing on top of old coffee? Sadly, I see this time and again. Portafilters are
removed from the group head, the spent coffee is haphazardly discarded and new
coffee is dosed directly over the residue. I have no qualms about how spent grounds
are removed from the filter basket, as long as they are removed completely. It
doesn't matter if they're rinsed by the group, run under the Americano valve or
wiped clean with a dry bar towel-just make sure all of the old stuff is gone before
replacing it with fresh coffee. This is a simple task that should become a habit.
In a past life at a rather voluminous coffee retailer of around 1800 to 2000 customers
a day, I'm proud to say we did this each and every time we pulled a shot.
Less Is More
In the case of espresso, uninformed baristi and customers often think bigger is
better. I've seen too many baristi take a four-ounce demitasse (and sometimes
a larger cup) and extract the espresso until it filled the cup. Always make an
espresso shot, whether or not it is enveloped by milk, between one and one-and-a-quarter
ounces. And unless the espresso is a double or ristretto, use a shot glass to
measure properly until you know the correct shot size by sight. Remember: Less
is more-taste, that is.
Taste Your Espresso
Be familiar with how your espresso tastes. Know the basic flavor components-how
the espresso should feel in your mouth, how it should smell, how it should look,
the depth of the crema, the recovery of the crema, and the color of the crema.
What makes your espresso special? Truly know it-all the likes, dislikes, quirks,
and qualities that make it worthy of the name, espresso.
Sherri Johns is president of WholeCup
Coffee Consulting, a Training Committee
member for the Specialty Coffee Association of America and a World Barista Championship
organizer. She can be reached via e-mail at sjohnswholecup@aol.com.
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