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The
Night Shift
The Whys and Why-Nots
of Extended Hours

The Night Shift
Five Secrets To After-Hours Success

Pouring in the Profits
The Syrupy Solution to Growing Revenue

Made in the Shade
Seattle Activists Blend Birds and Business

Specialty Coffee Month Preview
Retailers Prepare for Promotional Fest

Coffee Compass: East Timor
Coffee Cooperative Fuels Renewal

Kona Coffee Cultural Festival
Showcasing the Best of the Big Island


From the Publisher 
From the Editor 
Unfiltered

The
Roasters Realm
by Terry Davis

Fresh Products
Fresh Faces
Fresh on the Scene
Show Calendar
Advertiser Index
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Giving Hope with Barista Training
Photo by Jules Frazier Being a competent barista means carrying a craft with you wherever your travels
may lead. It means steady employment in most cities as coffeehouses increase in
number. But for many disadvantaged kids, the basic knowledge and opportunity to
gain barista skills is not readily available.
Now that's all changing, thanks to the Youth Barista Training Program in Seattle,
Wash. The Youth Barista Training Program, run by YouthCare and FareStart, both
non-profit organizations, will seek out 6-8 underprivileged young students per
eight-week session, and train them with hands-on barista and customer service
instruction; employment and job readiness training such as resumé writing
and interviewing; job placement after the program has ended; and case management
where the young people will receive shelter, counseling, healthcare, and more.
The project is being funded by the Workforce Development Council of Seattle King
County, along with the assistance of the Starbucks Coffee Company, which is donating
an extensive list of equipment for the program and has agreed to interview graduates
for possible hiring. The Specialty Coffee Association of America (SCAA) will also
donate resource books, videos and posters from its capacious library. By June
of 2004, the Youth Barista Training Program plans to graduate 75 students and
speed them down the caffeinated road to gainful employment in the world of specialty
coffee.
A Real Head Case
November
4, 2003, was a dark and misty day in Mashpee, Mass. Mark Corkery, reportedly on
medication for mental illness, sat behind the wheel of his 1997 Ford Taurus, moments
away from what police later described as "a bad day" and "a comedy of errors."
At some point, and for reasons that are somewhat obscure, Corkery cracked the
windshield of his Taurus with his head. But this did not slow him down. In fact,
it only seems to have precipitated further distress. Subsequently, he rear-ended
Lori O'Brien, sitting stopped in her Jeep Cherokee at a traffic light. The jolt
from the collision spun the Jeep in the air and knocked loose the gas tank. That
would be enough mayhem for most people, but Corkery was just getting warmed up.
Frantic and confused, he fled his wrecked automobile and attempted to jack the
next available car, a Mercedes-Benz piloted by 57-year-old Jean Ridino. Here,
Corkery was met with a surprise. Sitting at Ridino's side were her daughter and
a mug of piping-hot tea. In a last-ditch act of self-defense, Ridino threw her
scalding mug of tea in Corkery's face. "Get out of my damn car now!" she screamed
wildly, then clubbed him with the coffee mugwhere else, but on his already much-abused
head. Soon after, police arrived on the scene and arrested Corkery. Ridino emerged
unharmed, as did her daughter and O'Brienunfortunately the tea's fate was sealed.
But Corkery's "bad day" wasn't quite over yet. After being ushered into the police
cruiser, and apparently filled with the urge to submit his skull to more injury,
Corkery thrust his dome through the cruiser's window. Calming herbal infusion
anyone?
Tea Industry Faces More Violence
Falling prices and poor labor conditions continue
to plague India's tea industry. Workers often live in poverty and work tirelessly
for meager reward, resulting in a catalytic and often temperamental relationship
between labor unions and the workers they represent. The Dalgoan Estate in West
Bengal, India, witnessed the most recent example of this turbulence. According
to The Times of India, 19 workers on the estate were burned to death on November
6, after a group of over 100 workers set fire to the house of their labor boss,
Tarakeswar Lohar. The incident stemmed from a dispute over workers hired from
outside the region. An official from the India Tea Association called the tragedy
"a classic example of irresponsible trade unionism for which the industry suffers."
Around 30 tea estates have closed in the West Bengal region, most of which are
under the union supervision of CITU, a Marxist-backed trade union. Lohar was the
leader of the Cha Bagan Mazdoor Union, supported by CITU. The ongoing clashes
between laborers and labor management has been one of the factors causing a severe
decrease in India's tea exports over the past year, from 99.83 million kg to 71.54
million kg. As for the violence that jarred the Dalgoan Estate, 106 people were
arrested on charges of rioting and arson. Government officials believe it was
an isolated incident and are investigating.
The New Show in Town
Photo
by Kenneth R. Olson
The
Specialty Coffee Association of America (SCAA) sanctioned Regional Barista Championship,
which has been spreading all over the country, has just found another new home.
The first ever Southeast Regional Barista Championship will be held in Chapel
Hill, North Carolina on January 2425 at CLASS, a state-of-the-art cooking school.
Competitors should expect the same caliber of skill and artistry that appears
at all the events and should plan to show up with their best performances yet.
The winner of this competition, which is sponsored by Counter Culture Coffee,
will represent the southeast region in the National Barista Championships in Atlanta,
Ga., in April. Also, look forward to Fresh Cup Magazine's coverage of future and
past barista competitions in upcoming issues. As always we will stay on the cutting
edge of this industry and further the cause of specialty coffee worldwide. See
page 47 for future barista competition listings.
Gambling on Fair Trade
Proctor
& Gamble (P&G), the worlds leading coffee seller under the familiar
labels of Folgers and Millstone, recently decided to add fair-trade-certified
coffee to its list of products. The announcement has received mixed reactions
from smaller companies within the industry. Some are happy to see P&G step
up to the coffee crisis plate; others feel that the proclamation is little and
late, and possibly disingenuous with P&G resembling a child who traces the
Mona Lisa and presents it as his or her own. Mass.-based Equal Exchange, the current
leader in fair-trade-certified coffee importing, has couched its critique of P&G
in the form of a challenge: If in 2004 P&G can at least match the small Massachusetts
cooperative pound for pound in fair-trade-coffee sales, Equal Exchange will donate
$25,000 to one of its farmer cooperative trading partners in Latin America. Equal
Exchange currently imports almost three million pounds of fair-trade-certified
coffee in a year. P&G imports close to five hundred million pounds of coffee
each year, so its projection of two-to-three million pounds of fair-trade-coffee
equals less than one percent of its entire import volumea negligible quantity
and a large reason for Equal Exchanges challenge. Whether or not P&G
is jumping on a profitable bandwagon or simply acting out of the kindness of its
corporate heart is unclear, but Equal Exchange has done the right thing by encouraging
the megalithic company to ante up.
Feds Call the Shots
Benjamin
C. Cottle was once the proud owner of an espresso stand in Anchorage, Alaskaonce,
being the operative word. Cottle purchased the espresso stand from the local paper
for $12,500, intent on starting a business and putting in an honest day's work.
Regrettably, honesty was not his strong suit. The funds with which Cottle purchased
the espresso stand had been feloniously obtained. Cottle, a former employee of
the Loomis Fargo Company, an armored car service, had stolen the moneyand $37,500
morein order to buy the stand. Even though his heart may have been in the right
place, the LAW doesn't bend for good intention. U.S. Marshals caught wind of Cottle's
dirty dealings and the missing $50,000. They then seized the espresso stand, and
it remains in their possession. In the end, Cottle pleaded guilty to bank theft
and lost his dreams of owning an espresso stand. He now faces a maximum of 10
years in prison and a $250,000 fine. U.S. Marshals are awaiting the trial's outcome
to decide the fate of the espresso stand. So if you are in Anchorage and a mysterious,
dark-suited, opaquely sun-glassed man serves you a cappuccino with a dauntlessly
straight face, don't be alarmedit's just law enforcement, hard at work.
Spotlight on Signature Drinks
Photo courtesy of Casper & Gambini's
Barista:
Alain Ajourie
Coffeehouse:
Casper & Gambini's
Location: Beirut,
Lebanon
Honors: Voted
Best Signature Drink by international coffee judges during the Lebanese National
Barista Championship in November 2002.
Drink:
The Matrimonial Coffee Drink
Description: A
shot of espresso topped with freshly prepared coconut milk & organic homemade
vanilla cream.
Contents: One espresso
shot, 15 ml coconut syrup, one ounce coconut milk, one ounce vanilla parfumé.
Preparation: First,
pour the coconut syrup into the glass, then prepare a fresh shot of espresso shaken
with 2 ice cubes. Once the espresso is cool, pour espresso over the syrup. In
a shaker, mix vanilla parfumé and coconut milk with six ice cubes, then pour gently
over the espresso mix and enjoy.
Inspiration:
"Inspired by the natural phenomenal union of men and the charm of women. I have
combined the slight bitterness of coffee with the sweetness of vanilla and the
brightness of coconut milk to develop the most exquisite Matrimonial Coffee Drink,"
says Ajourie.
Send your photos of signature drinks along with a contact phone number to "Signatures,"
Fresh Cup Magazine,
PO Box 14827, Portland, OR 97293; or e-mail a high-resolution image to freshcup@freshcup.com
Brewing up some Unfiltered news? Send tips to Fresh
Cup Unfiltered,
PO Box 14827, Portland, OR 97293-0827, or e-mail your thoughts to freshcup@freshcup.com.

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